For many students at the Kelley School of Business, their story begins inside Hodge Hall. In classrooms, team meetings, and moments of quiet focus before something important, the energy inside Hodge Hall reflects a shared pursuit of excellence. It is a place where ideas are challenged, confidence is built, and ambitions begin to take shape.

Kelley Outfitters began differently.

What started as an idea became something more when faculty recognized an opportunity: not just to create apparel, but to build a hands-on learning experience grounded in real responsibility. Inspired by Kelley’s workshop model, they envisioned a space where students could move beyond theory and take part in running a real business.

That idea became Kelley Outfitters. A student-driven brand shaped by collaboration, decision-making, and execution. Built within Hodge Hall, it reflects the same environment that defines the Kelley experience: one where students are challenged to think critically, act intentionally, and learn by doing.

Broken down into committees, each students’ role provides a comprehensive, hands-on experience that reflects how businesses operate beyond the classroom. From managing the finances and inventory to creating marketing materials for real customers, students use current strategies and resources to keep Kelley Outfitters thriving. 

This is what sets Kelley Outfitters apart. It is not simply clothing that represents Kelley, but rather, it is a product of it.

Every student leaves Hodge Hall with a different story. Kelley Outfitters is one of them, created in the same place where so many others begin.